Halal Branding by Jonathan A.J. Wilson

Halal Branding by Jonathan A.J. Wilson
Halal Branding by Jonathan A.J. Wilson
Halal Branding by Jonathan A.J. Wilson
Halal Branding by Jonathan A.J. Wilson
Halal Branding by Jonathan A.J. Wilson
Halal Branding by Jonathan A.J. Wilson
Halal Branding by Jonathan A.J. Wilson
Halal Branding by Jonathan A.J. Wilson

Claritas Books

$49.00 
SKU: CB0051

Halal Branding

Jonathan A.J. Wilson


Halal Branding is a culturally-centric approach to championing branded lived experiences and intersectionality. Professor Wilson offers a nuanced and fresh philosophical approach - packed with branding toolkits, practical advice and a touch of creative hip-hop/grunge flair, on how clusters of people, influenced by Muslims and Islam, can build authentic brands and profit from Prophethood.


■ It’s written by an expert who has worked in academia and industry for over 20 years

■ It’s for practitioners and academics

■ It’s an alternative approach to branding made for today, even if you aren’t in the Halal space

■ It’s packed with models and tool-kits that you can use

■ It’s written in an easy to digest way - blending facts and theories with practical examples, humour, poetry, infographics, and memes


Format(s) Paperback

Pages 380

Dimensions 153 x 234 x 18 mm


Claritas Books