Halal Branding by Jonathan A.J. Wilson

Halal Branding

Jonathan A.J. Wilson

Halal Branding is a culturally-centric approach to championing branded lived experiences and intersectionality. Professor Wilson offers a nuanced and fresh philosophical approach - packed with branding toolkits, practical advice and a touch of creative hip-hop/grunge flair, on how clusters of people, influenced by Muslims and Islam, can build authentic brands and profit from Prophethood.

■ It’s written by an expert who has worked in academia and industry for over 20 years

■ It’s for practitioners and academics

■ It’s an alternative approach to branding made for today, even if you aren’t in the Halal space

■ It’s packed with models and tool-kits that you can use

■ It’s written in an easy to digest way - blending facts and theories with practical examples, humour, poetry, infographics, and memes

Format(s) Paperback

Pages 380

Dimensions 153 x 234 x 18 mm

Claritas Books

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